Services Provided

Revenue Expansion

Fill rate and CPM don't tell you whether your audience is being fully monetized. Revenue per thousand does. That's what we optimize.

​

Shared reporting or a brief screen-share of your stack. We typically identify 3–5 gaps with dollar estimates and deliver a written findings report within 48 hours. From there, we agree on a scope to fix what we found.

Who this is for: Publishers who suspect they're leaving money on the table but want a clear answer before committing to anything ongoing.

Yield Management & Ad Ops

Anomalies — a partner underdelivering, a floor misconfiguration, a timeout causing lost bids — cost money every day they go undetected. Most publishers find them in the monthly report. We catch them the same day.

Daily revenue digest in plain English. Real-time anomaly alerts. Rolling floor and supply partner optimization. Monthly strategy call included.

Who this is for: Publishers with meaningful ad revenue and no dedicated programmatic headcount. This is your ad ops team, without the hire.

Publisher-Controlled Curation

Most curation conversations start with a third party asking for access to your inventory. This works differently: I build curated deal packages through your existing supply partnerships — you set the floors, control the audience segments, own the deal IDs, and keep the margin.

Over 66% of the programmatic market now flows through curated deals. If you're not packaging your inventory as premium supply, you're competing on open exchange prices you don't control.

Who this is for: Publishers with $1M+ annual ad revenue who haven't built a curated deal layer yet.

Identity & Addressability Strategy

Filter your reporting to Safari and Firefox only. Compare that eCPM to Chrome. That gap is money your inventory loses every month — and it compounds as signal fragmentation grows.

This engagement covers identity solution selection, first-party data strategy, cookieless audience packaging, and implementation.

Who this is for: Publishers with $1M+ ad revenue ready to close the cookieless gap.

Market Intelligence

A weekly brief on what's changing in your stack and vertical — and what to do about it. Not a general newsletter. Filtered specifically for your supply relationships, your vertical, and the infrastructure you're actually running.

Who this is for: Any publisher. Available standalone or added to any engagement.