The programmatic landscape keeps getting more complex. Most publishers are flying blind.

Your supply partners have managed services — but they're optimizing for their revenue, not yours. Most consultants come from the buy side or large publisher orgs and have never managed the mid-market reality: limited resources, high complexity, real pressure on every revenue dollar.I don't work for any platform. Every recommendation I make is because it's right for your yield — not because of a supply partner relationship. Whatever stack you're running, I optimize it with no agenda except your revenue-per-reader number.